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Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification
．
It involves changing product quality
，
features
，
or style to attract new users or more usage from present users
．
American auto manufacturers are using quality improvement as one way to recapture world markets
．
Note
，
also
，
how auto manufacturers once changed styles dramatically from year to year to keep demand from falling
．
26
．
The first paragraph tell us that a new product is_______
．
A
．
not easily accepted by the public
B
．
often inferior to old ones at first
C
．
often more expensive than old ones
D
．
usually introduced to satisfy different tastes
27
．
To extend product life
，
_____strategies are often employed
．
A
．
2
B
．
3
、
C
．
4
D
．
5
28
．
When people stick to one brand
，
the product goes into_________
．
A
．
the stage of introduction`
B
．
the stage of rapid growth
C
．
the stage of maturity`
D
．
the stage of decline
29
．
Backpacks were originally designed for_________.
A
．
the military
B
．
travelers
C
．
shoppers
D
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