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Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification
.
It involves changing product quality
,
features
,
or style to attract new users or more usage from present users
.
American auto manufacturers are using quality improvement as one way to recapture world markets
.
Note
,
also
,
how auto manufacturers once changed styles dramatically from year to year to keep demand from falling
.
26
.
The first paragraph tell us that a new product is_______
.
A
.
not easily accepted by the public
B
.
often inferior to old ones at first
C
.
often more expensive than old ones
D
.
usually introduced to satisfy different tastes
27
.
To extend product life
,
_____strategies are often employed
.
A
.
2
B
.
3
、
C
.
4
D
.
5
28
.
When people stick to one brand
,
the product goes into_________
.
A
.
the stage of introduction`
B
.
the stage of rapid growth
C
.
the stage of maturity`
D
.
the stage of decline
29
.
Backpacks were originally designed for_________.
A
.
the military
B
.
travelers
C
.
shoppers
D
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