To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “ It is not just our computers that are being reprogrammed; it is customers themselves, ” says Wind. “ These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services. ”

For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.

Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “ Companies that cannot meet their demands and expectations will be at a loss, ” says Wind.

34. The passage was most likely to be taken from   ________.

A. an overview of a paper

B. an introduction to a book

C. a book on digital revolution

D. a paper discussing digital revolution

35. From the third paragraph, we can infer that ________.

A. the customers are also reprogrammed by computers

B. e-business companies need be more knowledgeable about cyber consumers

C. cyber consumers are a group of strange people

D. cyber consumers came from outer space

36. Compared with traditional customers, the emerging cyber consumers   ________.

A. are more difficult to satisfy

B. have less knowledge about business

C. have more problems with prices

D. are less willing to buy products and services

37. In the last paragraph, what Wind said means   ________.

A. digital consumers’ decision to buy depends largely on others’ evaluation

B. it will be more and more difficult for companies to earn profit in e-business

C. most of the companies in e-business are at a loss

D. companies should try their best to meet the digital consumers’ demands and expectations

Passage 3

In ancient times wealth was measured and exchanged tangibly, in things that could be touched: foods, tools, and precious metals and stones. Then the barter system ( 以货易货贸易制度 ) was replaced by coins, which still had real value since they were pieces of rare metal. Coins were followed by fiat money (